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Pricing Calculator
Calculate the right selling price three ways — cost-plus markup, target gross margin, or working backward from a competitor's price. See margin, profit, and a sensitivity table.
Cost-Plus Pricing
Your cost + desired markup
Total cost per unit
Materials + direct labour + other variable costs
$
Desired markup %
Percentage above cost you want to charge
%
Units sold per month (optional)
For monthly profit estimate
units
Your Price
Updates automatically
Recommended selling price
$0.00
per unit
Your cost
$0
Gross profit per unit
$0
Gross margin %
0%
Monthly profit estimate
—
Note on cost-plus
Cost-plus pricing guarantees you cover costs — but doesn't account for what the market will bear or competitor pricing. Use the Target Margin method to set prices from a profitability goal, or the Competitive method to check if your price is market-viable.
Price Sensitivity
How margin changes with price
| Markup % | Price | Margin % | Profit/unit |
|---|