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Gross Profit
Margin Calculator
Calculate gross profit margin percentage, markup, and gross profit dollars — three ways. See how your margin compares to industry benchmarks.
Calculate from
Choose your starting point
Revenue (selling price)
Total sales before any deductions
$
Cost of Goods Sold (COGS)
Direct costs to produce/deliver
$
Your margin vs industry benchmarks
Retail
25%
Restaurant
65%
E-commerce
40%
SaaS
72%
Consulting
60%
Results
Updates automatically
Gross Profit Margin
0.0%
Revenue
$0.00
Cost (COGS)
$0.00
Gross Profit $
$0.00
Markup %
0.0%
Required selling price
$0.00
Margin vs Markup — what's the difference?
Gross margin is profit as a percentage of revenue. Markup is profit as a percentage of cost. A 50% markup equals a 33.3% margin — they're measuring the same dollar amount from different starting points.
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